As Art Director and Motion Designer on the "The Season's Biggest Sale" project, I spearheaded the creation of its captivating branding and oversaw supporting designers.

Understanding the importance of a strong visual identity, I meticulously crafted a distinct and eye-catching lock-up and color palette that conveyed the excitement of the sale. Additionally, I played a pivotal role in developing multiple on-site assets, ensuring their consistency and coherence.

Furthermore, my expertise in motion design allowed me to create captivating ads that seamlessly blended animation, products, and copy to capture the attention of Zulily’s target audience. Through my contributions, we have a successful campaign identity that can be iterated on each season.